![]() So as a result, users subconsciously evaluate the experience of Disney Crossy Road through a nostalgic-colored lens and associate past affection with the current experience of playing the game. These positive connotations translate to Disney Crossy Road through what is known as the halo effect - our tendency to evaluate a brand based on another brand with which it is associated. This transforms each level to a romantic walk down memory lane, evoking feelings of unconditional glee and warm fondness for Disney lovers.
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